One thing we know is that RAM is capable of making one heck of a commercial. They are always so inspirational, and they have the voiceover work of Sam Elliott, for Pete's sake; you simply can't go wrong with that. Many of these ads are put together with production sets and actors, but RAM decided it has to stay true to those who love their rides, so they've ditched all that and went out and filmed in the field.

It's part of their new campaign called "Groundbreakers." In each ad, either on TV, print, or social media, the people you're seeing on them are real workers who make an honest day's living performing some heavy duty, rugged work on a daily basis.

Pretty cool, right?

The first spot is called "Walk a Mile" and there are scenes on a farm, a ranch, an oil field, and a mine, stating how new RAM models are always being improved, to make the experience for those who use them better. They then tout the towing capacity of up to 30,000 pounds on RAM Heavy Duty trucks, and 850 pound-feet of torque, both best in class.

The campaign also features the "Groundbreakers Club Roadblock Challenge" which is a social game that could net you a 2014 RAM 2500 Power Wagon.

To learn more about these vehicles that suit our needs for work and play, stop in and see us at Motor Inn of Spirit Lake. We'd be happy to discuss all models with you here in our Spirit Lake, Iowa showroom, answer any questions you might have, and arrange test drives.

Categories: News, People
Tags: Powerwagon, 2500